By Aliyah Miller
If you’ve been keeping up with the news, or even follow celebrities on social media, you know that there is a major shift happening in America. This can also be referred to as the Zeitgeist, or the general climate of a specific period in time. America has been experiencing several dominating events that will later define this period of our lives. So, how can these events influence the fashion industry?
Who runs the world? Girls!
People thought women were done fighting for their rights in the 1920s, then again in the 1970s, but the women’s movement is back with a new message and look. After many sexual assault allegations came to light against Harvey Weinstein, celebrities have created a movement against how women are treated in both Hollywood, and the everyday workforce. They have cleverly titled it, “Time’s Up.” This movement has been made public through graphic t-shirts, and the plethora of celebrities that wore black in protest to the Golden Globes this past month. Many brands are already backing this movement by changing their marketing, and even some of their collections. This will influence trends by popularizing “Time’s Up” fundraising t-shirts, graphic empowerment t-shirts, and even revolutionizing the women’s power suit.
Dreaming of America
President Trump has tried to make immigration changes since he has entered office. A few that have stood out in recent events are DACA and the travel ban. The travel ban affected people in seven different countries. If this ban had continued it would affect fashion as a global industry. DACA also would have made it hard to introduce new designers to the fashion industry. These events will influence the fashion industry by trying to unite designers’ culture with their designs. One example would be to see the hijab as a more normalized piece of clothing for Muslim women in America.
Misery Loves Company
Hurricane Harvey, a category four storm that hit in August. It soon became known as one of the worst natural disasters in U.S. history, damaging over 200,000 homes at a cost of approximately$180 billion. A month after Hurricane Harvey, Hurricane Maria made landfall in Puerto Rico. Most recently, California has been experiencing severe wildfires that are destroying thousands of homes. These natural disasters can be caused by the climate change, which should encourage clothing companies to find eco-friendly ways of creating sustainable fashion.
Another tragedy struck in Las Vegas after a gunman fired at 22,000 people during a country concert. More than 50 people were killed and almost 500 were injured. After these tragedies many companies offered t-shirts that said “Texas Forever,” “Houston Strong,” “Vegas Strong,” and “Santa Rosa Strong” in exchange for a monetary donation.
All of these events will transition their way into the fashion industry. We will see a lot of people turning to graphic t-shirts that support movements or fundraisers. This will help them display their concern for what is happening in the world. The Time’s Up movement will continue to develop into more empowered graphic t-shirts.
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