Lucky Magazine – March Issue

By Kylie Romell

After months of chevron-print chiffon tops and “Aztec” patterned knit skirts, I could not welcome more the change in fashion that I pray will come with the changing season. Leafing through Lucky magazine’s March issue, I was shocked at the sheer number of trends I saw emerging. From the color teal to gingham to cat-eye eyeliner, I stumbled across many looks several times throughout the magazine. Three of the most prevalent of these trends are “natural” or “dewy” makeup, a very specific type of tote, and “vintage” everything.

lucky1The natural makeup look caught me off guard. It has been a very long time since it was considered fashion-forward to skip the mascara and leave the house with a shiny face. However, this trend was not just in the makeup section in the magazine. It was in the editorial shoots and even in many of the high-end advertising campaigns. While I do think women will be encouraged by this trend to wear less makeup on a day-to-day basis, I don’t realistically believe that the majority of the population possesses the confidence to rock the bare-face look.

Coincidentally (or maybe not so coincidentally), the apparel featured in this issue exudes retro vibes and vintage lines reminiscent of a time when many women didn’t feel the need to wear makeup at all. While there are lucky2several pieces that allude to the ’50s throughout the magazine, the main influence was from the ’60s and ’70s. There are entire outfits that look like they were plucked straight from my mom’s elementary school pictures alongside free-spirited, flowing fabrics and shredded denim that bring to mind hippie music festivals. This is fitting as more and more women are becoming more conscious of the environmental and financial consequences of constantly buying new clothes. This newfound awareness has sparked a thrift-shopping, vintage-cool revival. While buying new clothes that look vintage defeats the purpose of the start of this trend, the fact that clothing companies are coming out with styles that look vintage is great news for people like me who have been thrift shopping since high school and don’t want all the good finds scooped up by other aspiring fashionistas.

The cover of Lucky claims to have found “The bag you can’t live without”. While the article lucky3on this claim feels more like an endorsement funded by Coach to promote its new image, there really are some perfect bags in this issue. (Side note: while I’m glad that Coach is moving toward a simpler aesthetic, I can see quality issues in the bag from the professional, edited photographs in the magazine. That tells me that I probably really can live without this bag, thank you very lucky5much.) The trend is totes. Nearly every page features one of these large, rectangular bags. They’re simple and have very few details, including logos, thanks be to God. For many seasons, I’ve been sick of seeing big, garish letters plastered across bags, and it appears that the majority is starting to agree with me. Any logos at all are tiny and discrete, putting the focus on the quality of the leather used (which is beautiful) and the quality of construction. I don’t want to know that you’re carrying a high-end bag because it screams it at me. I want to know it because your bag looks like it will literally live longer than I will.

These trends all show that there has been a shift toward quality, simplicity, and individualism, FINALLY. I’ve been waiting for this season for a long, long time, and am ecstatic that I have a reason, or three, to be hopeful about the future of fashion.

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