By: Rachel Weaver
Well folks, it’s 2015, the year that Marty McFly travelled to in the 1989 film Back To the Future: Part II. While we might not have flying cars or hovering skateboards like producer Steven Spielberg predicted, the developments in technology are nothing short of amazing, and these developments are changing life—and fashion—as we know it. Consumers are beginning to take advantage of conveniences like smartwatches, improved smartphone technology, and even automated cars.
The generation growing up with these technologies readily accessible wants things how they want them, and they want them now. Being able to create exactly the product you want is possible with 3D printing. This could take the fast fashion market to a whole new level if customers can design their own products quickly and easily. Amazon has shown that this is possible with the “maker movement,” which allows customers to design jewelry online before placing an order. Accessory trends might spread even faster, and an endless variety of styles could appear, each tailored to the specific taste of the wearer.
In the age of instant results, delivery systems will soon be benefiting from automated devices, like drones. Brick-and-mortar stores might become more obsolete if customers can have exactly what they want, quickly, and without ever having to leave their homes. When consumers do go somewhere, however, automated cars might be the vehicle of choice. The same automatic technology used to direct a car could improve product-manufacturing systems as well, making it easier to produce a larger quantity of products with minimal human effort.
With smartphone image-sharing apps like Instagram and Snapchat, consumers can stay up to date with the lives of others. In addition, they can stay clued-in on the latest fashion trends when designers utilize these platforms as a marketing tool. These apps have been familiar for a while now, but what happens when the flat, 2D images on our Instagram screens turn into 3D, holographic projections? The details of the product, all three-hundred-and-sixty degrees of it, would be visible to the viewer.
Smartphones are also creating new frontiers for payment methods with programs like Apple Pay. All you need is a thumbprint, and you can purchase items and engage in banking transactions. The sophistication of smartphone technology is even making it possible to monitor aspects of our health like body temperature and heart rate. With smartphones becoming even more integrated into our everyday lives, designers are looking for ways to incorporate Bluetooth technology into jewelry and other accessories. Imagine being able to charge your phone or be alerted of a text message from your favorite Rebecca Minkoff gold-chain link bracelet.
In 2015, it seems anything is possible. These innovations are just the beginning of exciting developments to come. As new technologies emerge, new fashions will follow. We no longer need a DeLorean time machine to travel to the future. The future, it appears, is now.
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