Back To The Future

By: Rachel Weaver

Well folks, it’s 2015, the year that Marty McFly travelled to Picture3in the 1989 film Back To the Future: Part II. While we might not have flying cars or hovering skateboards like producer Steven Spielberg predicted, the developments in technology are nothing short of amazing, and these developments are changing life—and fashion—as we know it. Consumers are beginning to take advantage of conveniences like smartwatches, improved smartphone technology, and even automated cars.Picture6

The generation growing up with these technologies readily accessible wants things how they want them, and they want them now. Being able to create exactly the product you want is possible with 3D printing. This could take the fast fashion market to a whole new level if customers can design their own products quickly and easily. Amazon has shown that this is possible with the “maker movement,” which allows customers to design jewelry online before placing an order. Accessory trends might spread even faster, and an endless variety of styles could appear, each tailored to the specific taste of the wearer.

Picture2In the age of instant results, delivery systems will soon be benefiting from automated devices, like drones. Brick-and-mortar stores might become more obsolete if customers can have exactly what they want, quickly, and without ever having to leave their homes. When consumers do go somewhere, however, automated cars might be the vehicle of choice. The same automatic technology used to direct a car could improve product-manufacturing systems as well, making it easier to produce a larger quantity of products with minimal human effort.

With smartphone image-sharing apps like Instagram and Snapchat, consumers can stay up to date with the lives of others. In addition, they can stay clued-in on the latest fashion trends when designers utilize these platforms as a marketing tool. These apps have been familiar for Picture4a while now, but what happens when the flat, 2D images on our Instagram screens turn into 3D, holographic projections? The details of the product, all three-hundred-and-sixty degrees of it, would be visible to the viewer.

Smartphones are also creating new frontiers for payment methods with programs like Apple Pay. All you need is a thumbprint, and you can purchase items and engage in banking transactions. The sophistication of smartphone technology is evenPicture5 making it possible to monitor aspects of our health like body temperature and heart rate. With smartphones becoming even more integrated into our everyday lives, designers are looking for ways to incorporate Bluetooth technology into jewelry and other accessories. Imagine being able to charge your phone or be alerted of a text message from your favorite Rebecca Minkoff gold-chain link bracelet.

Picture1   In 2015, it seems anything is possible. These innovations are just the beginning of exciting developments to come. As new technologies emerge, new fashions will follow. We no longer need a DeLorean time machine to travel to the future. The future, it appears, is now.

Article Citations:
Schneier, Matthew. (2014, April 9). Fashion in the Age of Instagram. Retrieved February 10, 2015, from

Stampler, Laura. (2014, May 1). Snapchat Adds Text and Live Video Chat Messaging Features. Retrieved February 10, 2015, from

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Hall, Chris. (2015, January 30). Best Smartphones to Look Forward to in 2015. Retrieved February 10, 2015, from,

Evans, John. (2014, December 27). When Will Your Phone Replace Your Keys and Wallet? Retrieved February 10, 2015, from

Thompson, Mary. (2014, February 6). Jobs for Drones Are Set to Take Off. Retrieved February 10, 2015, from

Rusli, Evelyn. (2014, June 2). New Chip to Bring Holograms to Smartphones. Retrieved February 10, 2015, from

Reuters. (2014, July 28). Amazon Offers 3D Printing to Customize Earrings, Bobble Head Toys. Retrieved February 10, 2015, from

Arthur, Rachel. (2014, September 3). Designers Are Jumping Into The Wearable Tech Space This New York Fashion Week—Should We Care? Retrieved February 10, 2015, from
Image Citations:
Fisher, Alice. (2013, October 15). 3D-Printed Fashion: Off The Printer, Rather Than Off The Peg. Retrieved February 10, 2015, 2015, from
Joyce, B. (2014, August 7). The Best of Amazon’s New 3D Printed Products Store. Retrieved February 10, 2015, from

Bruning, Fred. (2014, January 10). The Act 2 Column: Amazon drones v. Captain Midnight. Retrieved February 10, 2015, from

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Raphael, Lisa. (2014, September 2). See the Wearables Rebecca Minkoff Is Sending Down the Runway This Year. Retrieved February 10, 2015, from

Alba, Davey. (2014, December 14). Apple Pay Recruits Dozens of New Banks and Stores. Retrieved February 10, 2015, from

Are You Caring?

By: Reema Taylor

Picture1 Every society’s attitudes are constantly changing, and ours is no exception. For young people today, the desire to fit in means having an attitude that stands out from the past. Do you think you’ve mastered an IDGAF attitude? Well today, not caring is not cool. Most people’s attitudes today include strong feelings on big topics like uplifting women in society, rejecting homophobia and supporting same sex marriage. Teens have a reputation for being self-centered, but they care about many social issues and show they care with their own special twist.

All that caring comes at a price – young adults and teens have developed the “FOMO’ Picture3or “fear of missing out” attitude. These individuals check their social media morning, noon, afternoon, evening, and night so that they always know what their friends and families are doing and are up-to-date with the newest trends. With that being said, they believe they are entitled to having the newest shoes or hairstyles modeled by their favorite artist or actresses. They want their parents to buy them anything they set their eyes on and they want it in the fastest way possible because missing out is not acceptable. Don’t you wish you had that power?

Thin has always been in, but now we are recognizing that beauty comes in every Picture7size and shape as plus-size and everyday women are a reflection of today’s attitude toward women’s appearance. ModCloth and Dove have started campaigns to have natural everyday women instead of thin, photo shopped fashion models. Music artists have also joined in to empower plus-size women as well. Nicki Minaj’s “Anaconda” and Meghan Trainor’s “All About That Bass”Picture8 have topped the charts to portray a positive image on the “curvy” women and expand our beauty ideal. Even though these companies and artists mean well, some women are currently insulting the skinny body type, by implying that plus-sized women are in and skinny women are out. Looks like we still have a ways to go to realize ALL women are beautiful!Picture2

Homosexual acceptance is increasing and becoming a dominating attitude as well. Same sex marriage is now legal in 35 states and in our nation’s capital. Gays, lesbians, bisexuals, and transgenders can openly serve in the military now. Transgender actressPicture5 Laverne Cox from the Netflix show “Orange is the New Black” becomes the first openly transgender to be nominated for an Emmy. Many people loved her white gown on the red carpet and it quickly became a trending topic. The homosexual community has gained so much more acceptance in the past few years, one day it may be hard to remember that same-sex marriagePicture6 used to be illegal.

Consumer attitude has switched to the opposite angle of things. They are more accepting of minority groups and want to share similar taste with them. Fashion will no longer be rebellious, but a new form of acceptance because today’s kids have the attitude of caring and caring has to be on your cool checklist. So, how cool are you?


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Social Media, Stealing the Scene

By: Gillian Jackson

By definition, socializing is about making lasting companionship for life- which is no wonder why social groups dominate the rises and falls in fashion. With this day and age, we as a generation are constantly on the lookout for that next “it” look. Modernizations in technology allow us to immediately connect and socialize with divePicture5rse individuals all around the globe.
Who doesn’t have a smart phone or apple product these days? Social media has become the focal point of our lives. With great apps like Instagram, Vine, Tinder, Facebook (you name it, we all have it), the current youth generation dominates it all. The Millenials, as we are known, have a fixation of wanting information and results now. We are focusing on what we see and how to get it; that is why fast fashion has sky rocketed. Collectively we are putting an emphasis on looks- selfies have become a daily occurrence. As we see more and more people taking head shots, the makeup and beauty industry will be booming with success. Due to the fact that we are now only taking pictures from mid-chest up, consumers only need to focus on dressing from the top up and are therefore wanting the latest Picture1fashions at a much faster rate. Dating apps such as Tinder and Coffee Meet Bagel, emphasize materialistic beauty only to further encourage our generation to want to buy faster.
Instragram has created a digital media empire for celebrities. Stars such as Picture3Kim Kardashian and Kendall Jenner have the power to set new trends just from one photo. By taking a picture and immediately uploading it, audiences can see what and who the Picture4Hollywood elite are wearing within seconds. Celebrities have always been icons for fashion, and now we can copy them within moments. It is not surprising that cheaper versions of the items celebrities wear will be mass produced very quickly.
Celebrity women have been the topic of many headlines this past year. There has been a new wave of female support, from the “Like A Girl” campaign to the encouragement of pregnant celebs. Women are now free to wear what they want and for who they want. Loose, more relaxed clothing will soon become popular among women. Picture2Gone are those tight, body-con dresses we’ve grown to hate!
Part of these new trends is our self-pride, we as a nation have grown much more confident in ourselves and are not afraid to express it. Many Americana looks will be entering the scene. Political agendas are also beginning to affect fashion with many laws being questioned and under review. Bright colors and classic silhouettes may be brought back into the mix.
Our social media dominates our fashion markets. Everyone wants to knoPicture6w what high end fashion the celebrities are wearing and how we can to. This sense of self-worth and positive body image has now resulted in comfortable, fast fashion. We want to feel a part of something, after all, imitation is the sincerest form of flattery.

Article References:
Beach: Americans are too infatuated with celebrity culture. (2014, February 6). Retrieved
February 4, 2015, from

Press, A. (2014, May 20). The dating app generation: From Tinder to Hinge, how milliennials crave speed and simplicity when it comes to finding love. Retrieved February 4, 2015, from

Schneier, M. (2014, November 22). Keeping Up With Kendall Jenner. Retrieved February 4, 2015, from

Wallace, K. (2015, January 31). How to Super Bowl #LikeAGirl – Retrieved February 4, 2015, from

3 Ways to Use Social Media to Build Rapport With Your Customers. (2015, January 30). Retrieved February 4, 2015, from

Image References:

Dunham, L. (2014, September 30). Lena Dunham. Retrieved February 4, 2015, from

Laurie, K. (2015, January 1). Kendall Jenner Models Statement Pants for Vogue. Retrieved February 4, 2015, from

Pictures: Meghan Trainor at Fontainebleau. (2014, September 19). Retrieved February 4, 2015, from,0,3265437.photogallery

Puberty in Girls|Self confidence|Always. (2014, February 1). Retrieved February 4, 2015, from

Kardashian, K. (2015, February 1). Kim Kardashian West on Instagram:. Retrieved February 4, 2015, from

Tinder – It’s how people meet. (2014, November 21). Retrieved February 4, 2015, from

Clothes Speak Louder Than Words

By: Sarah Swisher

Do you want everyone to know what you believe? Do you want to feel free to wear what you want without judgment? 2015 is the year to do that. People want it to be known what they believe and show that they strive for same ideals as everyone else.
Equality is an ideal that is being demanded and highly vocaPicture1lized. More than thirty states have legalized same sex marriage to date, which demonstrates this topic is an ideal that people are getting behind. Since it is a highly personal ideal, it is a big trend for individuals to wear clothing that shows support and lets people know where they stand. You will see items of clothing with a rainbow on it representing the rainbow flag that stands for gay pride. Bright colors are being worn because of the popularity of the support of gay pride. Not only is the equality ideal inspiring people to wear their cause, but people are feeling more accepted, which may encourage them to choose bolder fashions without the fear of being judged.
With America moving towards more equality for all, people are feeling more pride in their country. Patriotism is an ideal that is not new but is still going strong. Patriotism, kick-started in 2001 after the attack on the WorldPicture3 Trade Center, pride for your country is a trend that has stuck around. With the release of American Sniper this year, people want to show their patriotism. With this growing ideal red, white, and blue will be sticking around. It won’t be hard to find a shirt or shorts that sport stars and stripes. With more products being made in the US (a trend known as “reshoring”), patriotism is a trend that is here to stay.
Along with dressing for what they believe people also want to dress for how they feel. With living healthy becoming a new obsession in America, people want to dress in a way that makes them feel athletic aPicture2nd healthy. People are no longer satisfied with just working out; they want everyone to know they do as well. Active wear can be found everywhere and even luxury brands have teamed upwith sports brands to create active wear lines. Walking down the street you see more yoga pants than you will jeans. Jeans are declining and people want a more comfortable look. People are also wearing accessories that help them keep track of their workout. You look around a runtitledoom and you will spot many wrists sporting a Fitbit. Consumer preference has switched over to comfort over design while still making people feel appealing and confident.
All of these trends relate to one another by showing that people no longer think it is enough to think something  you have to show it, or wear it. People are no longer just using their words to support an ideal, they want people to know what they believe without saying a single word.



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