Brave New World

By Chelsea Banford

Take a second and imagine years into the future, and your car is driving itself, and you don’t just have a smart phone, but a smart house. The Zeitgeist is the spirit of the times and dominating technology is a part of that – from smart phone projections on a user’s forearm to shirts that button themselves, we are just at the beginning of the era of fashion and technology embracing each other.

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Fashionistas all over the world that would give anything to experience just one runway show at New York or Paris Fashion Week. Now, with virtual reality, companies such as Samsung and IMAX are giving people this opportunity without leaving their home. Samsung has partnered with designers at Fashion week to create the Gear Virtual Reality headset that allows a 360-degree view of the latest collections, and details of these looks. One will feel as if they are sitting front row at the hottest runway fashion show. With high-hopes, designers will partner with companies such as IMAX to include their runway shows at a IMAX Virtual Reality Centres, giving us a chance to experience Fashion Week through a dig444ital fashion presentation.

 

Wearable technology has taken the tech world by storm, and now the fashion
industry. Apple not only replicated our smartphones in a watch, but created multiple desirable and appealing design aesthetics for the Apple Watch. Now we are being introduced to the Cicret Bracelet, a smartbracelet that enables users to view the screen of their smartphone on their forearm with full touch screen capability, and full access to phone. The bracelet has a fitness tracker-style band, and has a projector within that allows for the entirety of your smartphone screen right onto you, and without your phone needing to be nearby. Just as the Apple Watch is offered in different styles and colors, the Cicret Bracelet will be offered in different colors. Smartwatch or a smartbracelet? Decisions. Decisions.

 

111All this new technology would be meaningless if it did not help those that are disabled, and in need. “Healthwear” is the term for fashionable clothing for those with disabilities and illness. Inspired by her husband’s Parkinson’s disease, Maura Horton has created MagnaReady, which offers different shirt styles that infuse magnetic buttons as closures. Angela Luna designed her graduation collection for Parsons School of Design in recognition of the refugee crisis. She designed outerwear to insure shelter, flotation, and visibility; such as a coat that transforms int222o a tent. Lucy Jones has created a collection for wheelchair users, making minimal, trendy clothing, but designing it with ease for the wearer taking the garment on and off.

 

So, how can you get on the technology train? See a virtual fashion show, and get inspired for your own wardrobe. Find a piece of techwear that is both smart looking, and thinking. Wear an outfit that does more than just cover you up, and share with somebody. A world without any of these technological advances would be flat-out boring and dull. Thankfully, what we have now are options, and the options are becoming endless as technology continues to advance.

 

Next up…. flying cars!

 

 

Citations

 

Daugherty, T. (2016, February 23). The Cicret Bracelet puts a smartphone display on your arm with full touchscreen functionality. Retrieved from https://9to5toys.com/2016/02/23/cicret-bracelet/

 

Friedman, V. (2016, September 22). Fashion’s newest frontier: The disabled and the displaced. Fashion & Style. Retrieved from https://www.nytimes.com/2016/07/21/fashion/solution-based-design-disabled-refugees.html

 

 

King, R. (2017, February 14). Samsung Goes for a New Look in Virtual Reality at New York Fashion Week. Retrieved February 17, 2017, from http://fortune.com/2017/02/14/samsung-new-york-fashion-week/

 

Virtual reality industry ‘in need of a jump-start,’ Imax CEO says at new VR center. (n.d.). Retrieved February 15, 2017, from http://www.latimes.com/business/hollywood/la-fi-ct-imax-vr-20170214-story.html

 

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Strut Like You Mean It

By Paulina Castorena

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Not many realize how much a historical movement can affect its fashion. The term, “zeitgeist,” known as “spirit of the times,” is the word used to describe this effect of style and lifestyle in our society. A dominating attitude towards a certain topic discussed all around the country is a crucial factor within the Zeitgeist.444

The attitude towards makeup has been recently evolving. As people once believed makeup was a use of a beauty enhancement, people are starting to view makeup as a work of art, and as a personal expression that portrays someone’s creative, beautiful self. Get ready to see a huge movement in the makeup industry during the next years.

222            For decades, society has promoted a waif-like body as the societal ideal, and recently people have advocated the need of having “real” models that portray the diversity and range of sizes of woman. Recently, there has been a turn and the movement for natural beauty and embracing a person’s own body. Aerie recently released an AerieREAL role model campaign that showed, real models in images throughout the store that are were not retouched. Sports Illustrated also released the Swimsuits for All ad that promotes body confidence within women.

Changing attitudes aren’t limited to how women’s bodies look, but also how they display them in public. Public breastfeeding has been a big controversy over the past years in which people have different views towards it.  Some believe it is personal and private, yet others believe that since it is a natural occurrence after having children that it should not be discriminated, asking, if companies post racy advertisements in public, why should women cover up or leave when they are breastfeeding? Recently, clothes have been designed for women who are breastfeeding, making it easier for them to feed their babies in public.

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Speaking of women and babies, Beyoncé’s Grammy performance celebrated her as a fertile goddess and brought a message celebrating how women can embrace themselves and rise to power. Her latest album Lemonade also opened us up to her life and mentioned how there is a need for equality for all races and genders. Many celebrities praised her performance, especially Adele when she made her acceptance speech after winning the Best Album of the Year Award.111

If you are afraid your makeup looks too much, or you don’t think you can pull off your outfit, or is afraid of what people willthink of you in public—Think again. It is time for us women to make a statement and show who we really are rather than what people want us to be.  By no means should a woman be ashamed of who she really is. Show off your new makeup trick, wear all the clothes in the world and don’t be afraid of the natural beauty that you were given—Create the lifestyle that represents YOU.

 

 

 

 

 

Breastfeeding in Public. (2017, January 7). Retrieved from

http://kellymom.com/bf/concerns/legal/bfip/.

Holub, C. (2017, February 13). Celebrities react to Beyoncé Grammys Performance. Retrieved February 15, 2017, from http://ew.com/music/2017/02/12/celebrities-react-beyonce-grammys-performance/

In my chair—a makeup artists perspective on beauty: Eva DeVirgilis at TEDxRVAWomen. (n.d.). Retrieved February 14, 2017, from http://the-artifice.com/the-feminist-makeup-culture-reconsidering-cosmetics/

Pesce, Nicole. “Fashio: Latest News and Photos.” NY Daily News. New York Daily News, 11 Feb. 2017. Web. 15 Feb. 2017.

<http://www.nydailynews.com/life-style/fashionP/iskra-lawrence-plus-sized-models-t&gt;

Pop “Cult”ure

By Jonna Hardy

111           A zeitgeist, or “spirit of the times”, is a reflection of society’s main beliefs and ideals of a period of time. There are many aspects to what makes up the zeitgeist, and social groups are one of them. Some of the most visible social groups today are the fans of A-list celebrities. These social groups influence things from clothing trends, to popular phone app444s, to political statements.

Lady Gaga and Beyoncé are two powerful female performers who greatly influence young people. Both use their performances to express their most intimate feelings, and subsequently have become the voices of their millions of followers. However, not all massive fan bases revolve around performers, for celebrities like the Kardashians have equally large followings. The fan bases Beyoncé, Lady Gaga, and the Kardashians have amassed are almost as influential as the celebrities themselves.
What all three fan bases have in common is fierce loyalty, and recently we have seen evidence of this loyalty through social media. The Little Monsters are Gaga’s unofficial army, supporting the causes Lady Gaga endorses through social media 555and their treatment of others. Lady Gaga is a powerful spokesperson for many issues, but body positivity, feminism, and social unity are three of her highest priorities, and these are each topics her Monster army is dedicated to supporting. Gaga’s concerts are far from boring, for her fans copy her iconic styles at every city she visits on tour.

Both Lady Gaga and Beyoncé influence their fans to step out of their comfort zone, for when one of these women pushes the boundaries, it is then reflected though their fan base. Beyoncé’s massive community of fans is known as the BeyHive. This group of loyal fans has established not only a name for themselves, but a full-fledged community with Queen Bey as the tie that binds them. When fans attend her concerts, their fashion reflects her artistic and political influence, as well as the fearless style she showed in her ‘Lemonade’ visual album.
The Kardashians are influential celebr333ities with a loyal following of young women who have become masters at mimicking the Kardashian look, whether it be by buying Kylie’s lip-kit at record speed or copying Kim’s latest street-wear style. When the Kardiasian’s make-up artist swore by the contouring technique used to create the signature Kardashian look, the trend swept the nation like wildfire. The Kardashians’ fans are capable of moving trends introduced by the Kardashians into the mainstream in an incredibly effective fashion.

222You may be thinking, why does this matter to me? If you’re an individual who belongs to a social group, whatever that group may be, it is valuable to recognize how fashion can enforce unity. Through repetition of trends established or endorsed by these celebrities, we have the ability to belong to something bigger than ourselves and recognize when the next trend will occur. Understanding the influence of social groups will allow you to make more purposeful decision, whether your goal is to stand out or fit in.

 

 

 

 

 

 

 

Works Cited

Alemoru, K. (2016, March). We asked the Beyhive what Beyonce means to them. Retrieved February 10, 2017, from http://www.dazedigital.com/music/article/31898/1/getting-into-formation-with-the-beyhive

Bereznak, A. (2016, June 11). Inside the Web’s most Obsessive Fan Group. Retrieved February 10, 2017, from http://theringer.com/beyonce-beyhive-online-fan-forum-b7c7226ac16d#.3m5cqxhla

Jackson, M. (2017, February 06). ‘Pot bellies are sexy!’ Lady gaga’s fans hit back at Super Bowl body shamers as they celebrate for flaunting natural figure during epic set. Retrieved February 10, 2017, from http://www.dailymail.co.uk/tvshowbiz/article-4195794/Lady-Gaga-s-fans-star-against-Super-Bowl-bodyshamers.html

Schaefer, K. (2016, October 21). Kylie Jenner Built a Business Empire out of Lip Kits and Fan Worship. Retrieved February 10, 2017, from http://www.vanityfair.com/stlye/2016/10/kylie-jenner-lip-kits-seed-beauty-colourpop

Sblendorio, P. (2016, July 03). Why I support Kanye West and Kim Kardashian over Taylor Swift. Retrieved February 09, 2017, from http://www.nydailynews.com/entertainment/support-kanye-west-kim-kardashian-taylor-swift-article–1.2694733