In a Wreck for Fashion Tech

By Emily Brennan

Robots, flying cars, and space travel are usually associated with the future, but what if I told you that technological advancements you thought you would only see in your favorite science fiction novel are already here? Currently the technological innovations we only dreamed of are prevalent within the Zeitgeist, or “spirit of the times.” With technologies such as augmented reality, facial recognition, and instant, customizable fashion soon to become commonplace in the retail industry, it’s clear that the future is happening right now!

Make Your Future Your (Augmented) Reality
Once a thing of the future, augmented reality (AR) is now a thing of the present. Companies such as Gap have developed apps using AR for consumers to see how various garments would fit before purchasing. AR is also rumored to be used in technological fashion pieces already on the market, such as Snapchat’s Snap Spectacles. While the use of AR in Snap Spectacles II has been yet to be confirmed by Snapchat, it was discovered that the company sent a patent application for AR glasses in November 2015. Before we know it, augmented reality will become just that—a reality.

06 - AR Glasses

Source: https://www.spectacles.com/ 

Take It At Face Value
Saying “cheese” will soon no longer simply be a phrase we say when taking a picture. Instead, we will soon be smiling to pay for goods, all with the help of facial recognition technology. In China, retailers are already using facial recognition cameras that allow consumers to transfer funds through their mobile devices to pay for goods. Many believe that facial recognition will cause a dramatic increase in spending, directly affecting the fashion industry. So go ahead. Smile. Buy that dress. Soon enough the two will mean the same thing.

06 - Facial Recognition

Source: https://www.technologyreview.com

It’s My Style and I Need It Now!
In fashion, our style and individuality is often limited to the mass-produced merchandise stores offer. But what if you could have customizable fashion pieces in 90 minutes or less? This idea is soon to become a reality. At Nike’s Nike by You studio, consumers are able to customize a pair of Nike’s Presto X shoes directly on their feet and wear them out of the store only 90 minutes later. The Ministry of Supply shop in Boston is also taking advantage of this technology through a 3-D knitting machine that creates custom blazers also in just 90 minutes. Before we know it, other companies will offer instant fashion, allowing you to buy customizable merchandise ready in only—you guessed it—90 minutes.

06 - 3D Printing

Source: https://digiday.com

Like the fashion industry, technology is constantly changing and the high-tech dreams of the future are now making their way into the present. Whether it be augmented reality, facial recognition, or instant, customized fashion, there are many innovations that are changing not only fashion but the world. So try on that dress via AR, customize that blazer in less than 90 minutes, and pay for it all by only showing your face, because the future is now!
References
[Blog Post]
Alvarez, E. (2017, January 30). Gap envisions a future with augmented-reality ‘dressing rooms’. Retrieved September 30, 2017, from https://www.engadget.com/2017/01/30/gap-augmented-reality-dressing-rooms/

Halzack, S. (2017, May 29). How a custom blazer in 90 minutes just might change the apparel business. Retrieved September 30, 2017, from https://www.washingtonpost.com/business/economy/how-a-custom-blazer-in-90-minutes-just-might-change-the-apparel-business/2017/05/29/43852d5e-3f1a-11e7-9869-bac8b446820a_story.html?utm_term=.45a77bfe0ab0

Knight, W. (2017, April 06). In China, you can pay for goods just by showing your face. Retrieved September 30, 3017, from https://www.technologyreview.com/s/603494/10-breakthrough-technologies-2017-paying-with-your-face/

Russell, J. (2017, June 12). Snap is developing a second version of Spectacles which may include augmented reality. Retrieved September 30, 2017, https://techcrunch.com/2017/06/12/snap-is-developing-a-second-version-of-spectacles-which-may-include-augmented-reality/

Sawyer, J. (2017, September 6). Nike’s By You Studio Is a Glimpse at the Future of Retail. Retrieved September 30, 2017 from, https://www.highsnobiety.com/2017/09/07/nike-by-you-studio/

[Images]
[Facial Recognition Technology]
Knight, W. (2017, April 06). In China, you can pay for goods just by showing your face. Retrieved September 30, 3017, from https://www.technologyreview.com/s/603494/10-breakthrough-technologies-2017-paying-with-your-face/

[3-D Knitting Machine]
Schiffer, M. (2017, May 23). Ministry of Supply is betting big on the power of 3D printing. Retrieved September 30, 2017 from https://digiday.com/events/glossy/ministry-supply-betting-big-power-3d-printing/

[Snapchat Spectacles]
Snap Inc. (2017, September 27). Spectacles by Snap Inc. Retrieved September 30, 2017 from, https://www.spectacles.com/

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