RetroACTIVE

By Serra John

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Oh 2016, what a year. We’ve lost and gained so much in this time. From the death of icon David Bowie at the start of it to Donald Trump being named President-elect at the end, we’ve experienced a reboot of civil rights protests and other cultural phenomenon 21st century style. 2016 has left quite a colorful impression on this world, As we move forward, in our lives and in our trends, it may seem that we are moving into a time warp. The next few years will mirror a time when culture expanded, and change was the only constant; the 60s. Life was as vivid as the psychedelic colors they wore.

In 2019, old will become new again and we will see a resurgence of retro colors. Inspired by the style of London’s Mods, there will be yellows, oranges, reds, and pinks. There will even be hints of green, purple, brown, blue, and grey as complements or accents. Edie Sedgwick was an heiress and member of Andy Warhol’s Factory that effortlessly charmed musicians and other Superstars with her colorful outfits in the 60s. Alongside her good friend, Andy Warhol, they gave us a wonderful gift of art through fashion and her movies.

Another cool chic from the swinging 60s is Jean Shrimpton. Considered one of the first supermodels, she was the embodiment of the Mod look of London. Our diverse color palette, will come in a less saturated tone or hue to capture that minimalism we adore so much. Similar to Jean Shrimpton, simplicity is key to stellar outfits and so many of these jewel tones will be paired with neutrals as well to create balance. Where you might see a Peacock Green trouser, there will be a Misty Mauve sweater somewhere near.

We’ve got time for one last 60s flashback icon: Twiggy. With her thick lashes and boyish cut, she represents the 60s in London. She was often seen in yellows and pinks with her intriguing shift dressed and flats. Working closely with Mary Quant, they launched “The Chelsea Look”, which had almost every girl of that decade rocking The Mini. Twiggy was another icon that revered simplicity alongside such vivid colors to produce a whimsical and fashionable look.

If you ever think the world is a crazy place, just remember we’ve been through this all before: the 60s was a time of chaos and confusion, but it led to some of the most forward-thinking fashion the world has ever seen, and those looks are as relevant today as they were then. How can you incorporated the signature styles of our three icons? Easy. Channel your inner Jean Shrimpton with a mustard a line skirt, paired with a black and white striped sweater. If you’re going for a Twiggy look, try a pink shift dress along with pointed leopard flats. Draw yourself a serious cat eye, and grab a funky accessory such as a green herringbone clutch to top it all off. So move those all black outfits to the side and color yourself crazy, you just might be the next icon.

References

Gonsalves, R. (2013, August 19). Carnaby: One swinging street, 100 years of fashion. Retrieved from http://www.independent .co.uk/life-style/fashion/features/carnaby-one-swinging-street-100-years-of-fashion-8775190.html

 

Sawyer, M. (n.d.). Twiggy Fashion 1960s. In LoveToKnow. Retrieved from http://womens-fashion.lovetoknow.com/Twiggy_Fashion_1960s

 

Leaper, C. (2016, November 8). 1960s fashion: The style icons and designers that shaped the swinging decade In Marie Claire. Retrieved from http://www.marieclaire.co.uk/fashion/1960s-

  • Top Left

–’60s Revival In Today’s Fashion! How To Do 60s MOD & Styles In 2013 Spring?. (2013, March 26). In Fashion Tag. Retrieved from http://thefashiontag.com/2013/03/26/60s-trend-styles-2013-spring/

  • Second Left

–GeoBlog. (2013, September 18). Top 5 Favorite KitchenTrends on Pinterest. Retrieved from http://www.geopropertiesinc.com/wordpress/top-5-favorite-kitchen-trends-on-pinterest/#more-3527

  • Top Right

–King, B. (2015, January 6). How a Boring High-Rise Apartment Got a Mod, Hip Makeover. Retrieved from http://www.housebeautiful.com/design-inspiration/home-makeovers/g2197/miami-beach-high-rise-apartment/?slide=2

  • White Dress

–Vidani, P. (November 3, 2013). Nude Color. Retrieved from http://alittlehamster.tumblr.com/post/42814930981/ba-sh-bash-nude-color

  • Pink Couch

–Johnson, M. (2016, Oct). Clean Coffee Table. Retrieved from http://nouw.com/mjohnson/clean-coffe-table-27221652

Time to Make a Rebel-ation

 

By Rita Forrest

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Is there one place where you truly fit in, where you can dress and act how you want without anyone passing judgment? Many people today join their own style tribes to express how they feel in an outwardly fashion. Style tribes wear clothing and body adornment to express their values and beliefs in a different way from popular culture. Their style choices are a way to stand out from the crowd, identify one another and rebel against mainstream society.

111 The Goth subculture started as a revolution in Britain against the economic downturn of the 1970s. The group was inspired by Gothic literature and a need to rise against dominant society. Goths are like the angsty teenagers of the world, boldly displaying their dank attitude with black clothing, leather products, and silver chain accessories. Many wear distressed t-shirts and black combat boots in resistance of the cookie-cutter way of life.  444

An offshoot of the Goth movement is the Gothic Lolita subculture, which started in Japan. The Lolita lifestyle highlights values of femininity and modesty by wearing Victorian-inspired clothing such as ruffled petticoats and lace. Popularity of this subculture rose due to a disagreement with the male-dominated world and women dressed in an overly feminine way to assert their own power. Gothic Lolitas combined the feminine dress of Lolita with the unconventional clothing of the gothic style. This style tribe poses the question “why not be defiant and feminine at the same time”?

Punk also first emerged as a rebellion in 1970s London, but this time the group was a backlash against the hippie culture.  British youth identified with urban street culture that dressed outside the box of mainstream fashion. The look consisted of dark, tight jeans and body decorations such as tattoos and piercings. All members usually held a little bit of hate, anger, and sweat to go along with their fashion. The style tribe developed into the distressed punks we know today with ripped jeans, mohawks, and faded  The idea of futuristic punk morphed into the tribe of Steampunk, which displays values and beliefs in a dystopian society. Steampunk clothing is usually handmade (also known as “DIY” for do-it-yourself) by the wearer. The clothing is designed to show the invention, creativity, and gadgetry of daily life. This tribe keeps the messiness and attitude of punk rebellion, but adds an element of creativity and futuristic ideology with tailored jackets, motorcycle gloves, and goggles.

Rebellion comes in many forms, and today’s fashion incorporates many of these tribes’ signature styles, such as leather goods, dark makeup, and black lace and boots. We all have a rebellious streak and by putting on some black lipstick or wearing that ripped tee, we are just showing off our carefree attitude to the world. So next time you get ready for a night on the town, or even a trip to the store, be bold and defy social norms by adding a little bit of nonconformity into your outfit.

 

 

 

 

Work Cited

 

Claire, M. (2015, October 26). Anarchy in the UK: A brief history of punk fashion. Retrieved from http://www.marieclaire.co.uk/fashion/a-brief-history-of-punk-fashion-79145

 

Everything You Need to Know About Steampunk [Web log post]. (2010, May 5). Retrieved from http://steampunkmimi.blogspot.com

 

Goodland, L. M. E., & Bibby, M. (Eds.). (2007). Goth: Undead Subculture. Durham, US: Duke university Press Books. Retrieved from http://www.ebrary.com.ezproxy.baylor.edu

 

Gonzalez, K. What is the Goth Subculture? (2008, November 13). Retrieved from http://study.com/academy/lesson/what-is-the-goth-subculture.html

 

Higham, W. (2011, December 17). What The Hell Is Steampunk? [Web log post]. Retrieved from http://www.huffingtonpost.co.uk/william-higham/steampunk-what-the-hell-is-it_b_1015192.html

 

Satenstein, L. (2016, February 24). How to Get That Glam Goth Look That’s All Over the Runways. Retreived from http://www.vogue.com/13405516/gothic-glam-trend-fall-2016/

 

Thomas, P. (n.d.). 1970s Punk Fashion History Development. Retrieved from http://www.fashion-era.com/punks_fashion_history1.htm

 

Tunell, A. (2016, April 4). The Best Makeup Trends for Fall 2016. Retreieved from http://www.harpersbazaar.com/beauty/makeup/g7068/fall-2016-makeup-trends/?slide=14

 

Wang, C. (2014, November 7). The Strange (But Real) Feminism Behind Lolita Style. Retrieved from http://www.refinery29.com/amsterdam-lolita

 

What is Lolita? Retreived from https://people.rit.edu/-kxl3056/wf/stage2/what.html

 

2015 Fall Trend: PUNK ROCK. (2015, October 14). Retrieved from http://thefashiontag.com/2015/10/14/punk-trend-2015/

 

Suit Yourself

By Gabriella Blunsen

222Nowadays if you see a man in a suit it can only mean two things; he’s coming from work or has an important event. If you ask any girl what a man looks best in I guarantee you the response will most likely be “in a suit”. A suit reflects power, importance and elegance, so why don’t more guys wear them? It’s our loss, but we’ll always have films. Movies are the best way to reflect the fashion of a certain time period; whether it be classical three piece suits, an iconic look that creates a new lifestyle brand or introducing people to a new style of suiting, movies have paved the way for the evolution of suits.

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The Thomas Crown Affair set the style of the 60333s not only because of its leading star, Steve McQueen, but because it perfectly fused business and leisure looks for men. The lead actor is always clean cut and well put together whether he’s playing golf, relaxing or robbing a bank. He can be seen in classic three pieces suits during the day, even if he is not working, shocking, I know. His athletic clothing, which consists of quarter zip sweaters and perfectly pressed trousers, is considered “dressed up” in our day and age. Steve McQueen’s style is what every girl dreams to see her boyfriend wearing while on a date.

111When most people hear the term gigolo they don’t automatically think classy or elegant, but the movie American Gigolo definitely puts up a good fight. Richard Gere is stunning all on his own, but add a spectacular Armani wardrobe and you’ve got the perfect match. The deconstructed cuts of Armani suits and trousers made in different colours and flowing fabrics helped revive the suit. This movie also helped the Armani brand become what they are today. Just imagine packing your suitcase with all Armani. Flashing the brand onscreen as obviously they did, really helped Armani create the lifestyle brand that is still popular today. Even though his profession wasn’t exactly ideal, Richard Gere and Armani made it look pretty good.

555Numbers, money and the stock exchange are usually the first things that pop into your mind when you think of Wall Street, but what most people don’t realize is that it is also where some of the chicest trends have begun. I mean if you had all that money who wouldn’t spend it on clothes? The movie Wall Street made popular the stripped shirt with a white collar, also known as the Gekko shirt, which has been in style ever since. Power suits and red ties dominated the wardrobe as the characters fought for dominance in the stock room.

Suits elude power, elegance and help define a sophisticated man. They get their cue from the environment around them and can influence the time period. Movies help create classic styles as well as help reinvent something as simple as a shirt or a cut. Plus, who wouldn’t want casually wearing suits to make a comeback?

 

Works Cited

The Most Stylish Movie Ever Made: The Thomas Crown Affair. (2013, April 24). Retrieved from https://themonsieur.com/2013/04/24/the-most-stylish-movie-ever-made-the-thomas-crown-affair-1968/

D’Antonion, G(no date). Wall Street Style: The Gordon Gekko Look. Retrieved from http://www.deoveritas.com/blog/wall-street-style/

Laverty,C. (2012, May 5). American Gigolo: Armani Gere. Retrieved October 31, 2016, from http://clothesonfilm.com/american-gigolo-armani-gere/13314

Truhler,K. (2012, May 8). Cinema Style File- Steve McQueen Steals High Style. Retrieved from http://www.glamamor.com/2012/05/cinema-style-file-steve-mcqueen-steals.html

Retail Detail

By Dorre Speer

 

Does hearing the term “three’s a trend” ring a bell? If so, what does it exactly does it entail? Trends are all around us, and the same trend often appears in more than one product category. In the fashion industry, if a trend shows up in at least three different product categories, it’s probably going to be a hit! Let’s look at some rising trends.

Taking a look at New555 York Fashion Week (or NYFW, for those in the know) for Fall/Winter 2016, it is evident that metallic colors such as gold, bronze, copper, and silver are big upcoming trends for the season. Gigi Hadid rocked a metallic gold midi-dress when walking in the Tommy Hilfiger show while skirts, dresses, tops, and pants with a metallic sheen or details were seen in other top designers’ shows such as Alexander McQueen, Dolce & Gabanna, Fendi, Tory Burch, and Saint Laurent.  However, this trend isn’t sticking to just apparel! Metallics have been popping up in other product categories such as jewelry, kitchen appliances, cars, nail polish, and in cosmetics as metallic eye shadows and lipsticks.

          111Fringe was the biggest trend at spring 2016 NYFW and this decorative detail is used on handbags, earrings, shoes, dresses, and jackets by designers like Rebecca Minkoff and Alexander Wang. Fringe is also being seen in home décor like decorative pillows. Tassels are in! We have seen tassel necklaces and earrings but this trend has extended into apparel wit222h sweaters and shorts, tassel sandals and high heels, key chains, and once again, in pillows. When any color or detail shows up on decorative pillows, you KNOW it’s a stinkin’ trend! Studs are also emerging as an embellishment trend and have been found on shoes for fall 2016 including those by COACH and Burberry. Studs are also found in apparel that you can incorporate into your wardrobe such as leather jackets and accessories like handbags and sunglasses.
333   The ‘back to nature’ trend first consists of  neutral colors such as blush or beige that are found in bedding and on blankets, scarves, and sweaters for the upcoming Fall/Winter 2016-2017 season. Raffia fabric is a material that is trending and can be found on beach bags and oversized sun hats. This material made its way to the runways in spring 2016 when it was shown in vests and pants, colored cover-ups, and even a trench coat. It also made its presence as the “wicker” look was 444seen in a Dolce and Gabanna handbag in Spring 2016, and here we go again….in decorative pillows! (Psst…it’s a trend!) Marble is a natural compound and marble patterns have recently been found in different product categories such as men’s shoes, phone cases, laptop covers, and even party balloons.

Taking all that we now know about trends and how they appear in different areas of our everyday life, take a look at the variety of items that you have been recently interested in. Are they “tending to be trending” and how do they relate to each other?!

 

 

 

 

 

 

Citations

 

  1. Burton, C. (2015, September 14). Fringe Is The Biggest Trend at NYFW Spring 2016 – See All the Ways You’ll Soon Be Wearing It! Retrieved from http://www.eonline.com/news/695461/fringe-is-the-biggest-trend-at-nyfw-spring-2016-see-all-the-ways-you-ll-soon-be-wearing-it.

 

  1. (2016, June 5). Summer 2016 Fashion Trend: Tassels. Retrieved from http://www.collegefashion.net/trends/summer-2016-fashion-trend-tassels/.

 

  1. (n.d.). Where to get this nail polish? Retrieved on October 22, 2016 from http://wheretoget.it/look/1585605.

 

  1. Najarian, T. (2016, September 22). Fall/ Winter 2016-2017 Fashion Trends. Retrieved from http://www.fashionisers.com/trends/fall-winter-2016-2017-fashion-trends/.

 

  1. Najarian, T. (2016, April 4). Fall/Winter 2016-2017 Shoe Trends. Retrieved from http://www.fashionisers.com/trends/fall-winter-2016-2017-shoe-trends/.

 

  1. (n.d.). Raffia Beach Bag. Retrieved on October 22, 2016 fromhttps://amazon.com/gp/search?tag=idahoendoflif-20&ie=UTF8&keywords=Raffia+Beach+Bag

 

  1. (n.d.). Rainbow Tassel Pillow Cover, 16 X 16, Warm. Retrieved on October 22, 2016 from http://www.pbteen.com/products/1017727/?catalogId=36&sku=1017727&bnrid=3780801&cm_ven=Google_PLA&cm_cat=Shopping&cm_pla=Feed&cm_ite=Google%20Base&kwid=productads-adid%5E137648727520-device%5Ec-plaid%5E132890363608-sku%5E1017727-adType%5EPLA.

 

  1. (n.d.). White Marble iPhone 6 Plus Case. Retrieved on October 22, 2016 from https://wanelo.co/p/40168383/white-marble-iphone-6-plus-case-iphone-6-case-stone-texture-phone-case-iphone-5s-case-iphone-5c-case-iphone-4-case

 

Reach For The Stars

By Brittany Keeton

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We all look at celebrities for inspiration and have those few that are #Goals. The question is, ”Where do they get THEIR inspiration?” Well most celebrities fall into one of three fashion categories: innovator, leader and follower. Now, so you can keep it straight, innovators usually don’t draw inspiration from a certain person, they create trends and inspire others. Leaders follow the innovators’ lead, but bring lots of attention to the style. People watch them and wait for their approval, then copy what leaders do. Followers follow mainstream trends and are in style, but never ahead of the style game.

True innovators are hard to find these 111days but we found some iconic ones in Stevie Nicks and Siouxsie Sioux.  Fleetwood Mac singer Stevie Nicks was the bohemian queen who made the top hat trendy for women in the 70’s. Across the pond in the 80’s, Siouxsie Sioux was introducing the androgynous Punk vamp style.   Recent innovators that have shook up the pop culture world are Lady Gaga and Kanye West. From 2009-2014 Lady Gaga’s picture could have been next to the word outrageous in the dictionary. We all remember her meat dress she wore in 2010. Lady Gaga doesn’t care what people think. She lets her style define her. Kanye is creating ground-breaking trends in street wear with his Yeezy collection. He’s even making a sweatshirt a trendy item now.444

Fashion Leaders come into play next. The popular leaders today are Gigi Hadid, Alexa Chung and Olivia Palermo.  Gigi Hadid is the hottest  “It Girl” in the modeling industry right now. Every blog and website reported what she was wearing during fashion week. Alexa Chung and Olivia Palermo are always in the know and follow the trends just before they hit mainstream. Alexa Chung has friends in high places: she is a contributing editor at British Vogue and partnered with many brands, most recently with UGG serving as their art director. Olivia Palermo isn’t running low on the influential friends either. Olivia is a socialite and her style is constantly being watched. She is a real life Blair Waldoff.

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On the topic of New York  “It Girls”, Taylor Swift is considered a fashion follower. She is always on trend but she isn’t ground breaking. I would describe her style as an edgy take on ‘Hamptons Prep’. Selena Gomez and Vanessa Hudgens would fit in the follower category. Selena is wearing the latest trends but she isn’t the first to break the trend. Vanessa’s style is classic boho chic but you don’t see her in the style news much.

222Do you know what category you fall into?  Do you wish you were an innovator? Well step out of your comfort zone and start making statements with your clothing. Not that bold? That’s ok, draw some inspiration from your favorite celebrities and be the first in your friend group to rock a new look like Gigi and Alexa. Being a fashion follower is totally fine as well, it’s working well for T-Swift.

 

 

 

 

 

 

 

Citations

Berrington, K. (2016, October, 7). Alexa Chung Turns Art Director for UGG. Retrieved          from http://www.vogue.co.uk/article/alexa-chung-turns-art-director-for-   ugg

Borrelli-Persson. L. (2015, September 9). From Sade to Siouxsie Sioux: 15 Music      Goddesses to Make You Reconsider ‘80s Style. Retrieved from       http://www.vogue.com/13332470/eighties-fall-fashion-madonna/

Carly, Philippe. (1979, Jan). Retrieved from          http://www.biography.com/people/siouxsie-sioux-17178808#musical- legacy

Dunton-Rose, Justine. (2015 September 25). Steal the Best Looks From Fashion       Month For the Weekend. Retrieved from          http://http://www.popsugar.com.au/beauty/Celebrity-Hair-Makeup-Fashion-          Week-Spring-2016-38548057#opening-slides

GQ [Digital image]. (2014, September). Retrieved October 12, 2016, from             http://media.gq.com/photos/5583229809f0bee5644131ec/master/pass/co           pilot-style-201408-1405735419126_1405538737267_kanye-west-gq-      magazine-september-2014-style-01.jpg

Irwin, Matt. (26 November 2014). Taylor Swift- Lucky Magazine. Retrieved from             http://www.hawtcelebs.com/taylor-swift-lucky-magazine-photoshoot-by-      matt-irwin.

Tara. (2014, July 16). Olivia Palermo – Fashion Icon. Retrieved from     http://tarasfashionblog.com/olivia-palermo-fashion-icon/.

 

Quiet Riot

 

by John Mark Stella

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What you wear is a reflection of how you feel. Fashion can be used to express your attitude and personality. Today, rebellion is the latest expression of America’s dominating attitude. We feel empowered by our freedom and ability to rebel against social standards.

Collin Kaepernick is the latest display of fashionable rebellion. Fashion’s relation to a political protest characterizes Americans’ need for instant gratification. With fashion, we have the ability to feel that we are contributing to a political cause through our clothes. Colin Kaepernick’s jersey is currently the highest-selling jersey in the NFL, and he’s not even a starter. This reveals the desire that our nation has to rebel against the social standard, which in this case is masked by the political issue of racial inequality. Not only do we recognize rebellion relating to fashion in a political manner, but we also see it relating to fashion in self-expression.

For years, people have dressed according to the traditional gender roles they are labeled with at birth. Recently, fashion has blurred those lines. Hilary Clinton dresses in
way that reflects power and professionalism, a fashion traditionally associated with men. While Jaden Smith, is a male whose fashion choices reflect traditional female attire. This is both a rebellion against traditional social standards as well as a reflection of the growing LGBT community. Although they act sincerely and not firmly rebelliously, celebrities like Caitlyn Jenner help mainstream the concept of gender-blurred fashion. The desire of rebellion against the social standard reflects our concern for a fair depiction of realism.

123  If you were to only have access to social media and television, your understanding of women can be misguided and flawed. A-list celebrities and models do not accurately represent the typical body form. However, plus size actress Melisa McCarthy has answered the cry long awaited by mainstream plus size women. Plus size women have wanted the same style and variety that average size women have always been able to enjoy. Her brand offers current trend fashion that flatters the plus size figure. In a rebellion against false authenticity, plus size models have become one of America’s latest fashion statements. Sports Illustrated brought attention to the topic when they revealed the first plus size model ever to appear on the cover of the Swimsuit Issue. In this respect, fashion reflects a desire to rebel strictly in the sense that we want to rebel against false reality.

In every decade, there is a place that expresses a degree of rebellion and traditionalism as people continue struggling with the part of them that wants to be a part of something bigger than them. When considering the latest fashion trends, rebellion is not a way to destroy tradition norms, but rather it is a way to improve the future through reformation. To fight against racial injustice, restrictive gender roles, and a false depiction of reality are good. It is only rebellious in the since that the fashion contradicts the social norm, even though that norm is flawed.

 

 

 

 

Work Cited

 

Talarico, B. (2016, July 29). Melissa McCarthy Debuts New Clothing Line: See Pieces from Her Chic Collection! Retrieved from http://site.people.com/style/melissa-mccarthy-debuts-new-clothing-line-see-pieces-from-her-chic-collection/

 

Heitner, D. (2016, Sept 7). Colin Kaepernick Tops Jersey Sales in NFL. Retrieved from http://www.forbes.com/sites/darrenheitner/2016/09/07/colin-kaepernick-tops-jersey-sales-in-nfl/#19be44be39a1

 

White, E. (2016, Sept 11). Hillary Clinton’s Red Pantsuit Was A Great Metaphor For Last Night’s Debate. Retrieved from http://www.refinery29.com/2016/09/124550/hillary-clinton-red-pant-suit-funny-tweets

 

Kenneally, T. (2016, March 14). Jaden Smith on His Fashion Sense: ‘I Don’t See Man Clothes and Woman Clothes.’ Retrieved from http://www.thewrap.com/jaden-smith-on-his-fashion-sense-i-dont-see-man-clothes-and-woman-clothes/

 

Bazilian, Emma. (2016, April 24). Why More Brands Are Embracing Plus-Size Models Social media is shining a light on curvy. Retrieved from http://www.adweek.com/news/advertising-branding/why-more-brands-are-embracing-plus-size-models-170984

 

Talarico, B. (2016, July 29). Melissa McCarthy Debuts New Clothing Line: See Pieces from Her Chic Collection! Retrieved from http://site.people.com/style/melissa-mccarthy-debuts-new-clothing-line-see-pieces-from-her-chic-collection/

Group Gratification

 

By Meredith Brown

1

We all know the Beatles lyrics, “I get by with a little help from my friends.” This group mentality has been around since the beginning of time, but tribes have turned into dominating social groups that are constantly seen in the media. People naturally connect with others who share certain ideals or viewpoints. Whether it is a celebrity with a cult following on Instagram, a health-conscious collection of people, or a large group that identifies with a certain ideal, these groups are growing due to their vast media exposure and are affecting current fashion trends.

2 In the past decade, we have witnessed the dawn of social media-made celebrities. People like Cara Delevigne, the members of the Kardashian klan, and Gigi Hadid all take to their smart phones and build their brand in a far-reaching and modern way. Brands have caught onto this group of influencers and capitalized on them through collaborations, sponsored posts, and other marketing techniques. Currently, Puma creative director Rihanna oversaw the new campaign that features Cara Delevigne, Tommy Hilfiger paired with Gigi to design a new collection, and the Kardashians have numerous clothing lines.
The Victoria’s Secret fashion show has elevated its models to celebrity-status and pu5t a spotlight on healthy lifestyles. Health-conscious social group members can be seen sporting the athleisure wear trend while eating high quality h
ealthy and organic food at trendy food trucks. They care about holistic health and to these foodies, eating has gone from a basic need to an art. Many food trucks fuse food from around the world. The blending of cultures has increased and people are
looking outward when they shop in addition to what they eat.

           3 When people connect and form social groups, it is natural that they begin to pick up on habits of fellow group members. But when a person is influenced from inside a group as opposed to outside forces, individuality can be lost and groupthink may occur. Seeing as it is a political season for America, a prime example of this is Trump supporters. These neo-conservatives are 4garnering media attention and positioning themselves in society as the people who do whatever they want, regardless of the consequences. They are seen as the new punk rock. Another large social group with tremendous conforming influence are sorority women. Girls join a sorority based on which group shares the same values, attitudes and lifestyles they have. A sorority is made up of very different personalities, but there tends to be a sorority “uniform”. Across the nation these girls can be seen in XL t-s
hirts in class and in the same styles on the weekend. Many girls express that joining a sorority has made them lose their sense of creativity when it comes to dressing.

From food to politics, social groups have a large influence over mainstream trends. Social media has made it easier for people to connect and groups to form, so keep an eye out for how certain groups can influence us today and tomorrow!

 

 

Works Cited

 

Marcus, S. (2015, September 3). Kim Kardashian Names One of Time Magazine’s 30 Most Influential People. Retrieved from http://www.huffingtonpost.com/2015/03/06/kim-kardashian-most-influential-internet_n_6818940.html

 

Solomon, D. (2016, September 22). Puma Creative Director Rihanna Directs Cara Delevigne in a New Campaign. Retrieved from https://www.fastcocreate.com/3063987/quick-hit/puma-creative-director-rihanna-directs-cara-delevingne-in-a-new-campaign/9

 

Claire, M. (2016, August 11) Everything we know so far about Gigi Hadid and Tommy Hilfiger’s fashion collaboration. Retrieved from http://www.marieclaire.co.uk/news/fashion-news/gigi-hadid-for-tommy-hilfiger-collection-pictures-21494

 

Niven, L. (2015, November 11). Body of an Angel. Retrieved from http://www.vogue.co.uk/gallery/victorias-secret-angels-exercise-tips-and-secrets

 

Millennial Foodies Forcing Change. (2016, January). Retrieved from http://thegbrief.com/articles/millennial-foodies-forcing-change-594

 

Parker, J. (2016, October). Donald Trump, Sex Pistol. Retrieved from http://www.theatlantic.com/magazine/archive/2016/10/donald-trump-sex-pistol/497528

 

Hollander, A. (2015, October 4). 45 Sure Signs You’re a Sorority Girl. Retrieved from http://www.hercampus.com/life/greek-life/45-sure-signs-youre-sorority-girl