By: Jessica Miller
What do you think if you see a floral couch, a floral dress, and a floral phone case all during the same season? Did you know that it’s not a coincidence? It’s a trend! You know you have a trend when you observe the same thing across three or more different product categories. Once you know to look for this, spotting a trend is as easy as 1,2,3.
Consumers have been introduced to a brand new way of sporting the perennial neutral black. The hue has been updated by mixing a matte texture with glossy details. Not surprisingly, this trend is popping up across many different product categories, not the least of which are cosmetics, stationary, and even cars. The mixture creates dimension and interest. For your next manicure, try a base coat of matte black, then add shapes and prints overtop in glossy black for a dramatic effect. Two-toned business cards are sophisticated and eye-catching. Who could forget one of these? And cars are super-sleek and unforgettable. This is a trend of luxury and elegance; a way to make a statement.
In high contrast to the black trend is the resurgence of gold as the statement metallic. After a long flirt with silver and nickel, classic gold is back. Kitchen and bath fixtures in gold have cycled back around. Fashion fabrics are gleaming again. And high-tech fitness “jewelry” from fashion designers is making an impact without looking like it only belongs in a gym. Gold is a foundational color and never completely disappears, though it took quite a hit as silvery tones were strong for such a long time. Classics are classics after all.
In a not-so-similar spirit, the recycling of trends from our parents’ developmental years continues. The issue of whether they will ever become classics is not yet known; however, the 70s are in full swing again. Wallpaper is returning, and period designs are hot. Clothing designs are right there with the wallpaper; silhouettes mimic the original shapes of the clothes, such as bell-bottom pants from the Navy and fringe decorations. Updated versions of 70s fabric prints are everywhere. Fashion is even picking up the 90s grunge style alongside of the 70s. Messy layers and flannel shirts tied around the waist have returned. Moving from eyes to ears, the old record player spinning LPs is back. Does it really sound better on vinyl? Nostalgia is big, as older trends are just far enough away from now to feel newly fresh and cozy. We now have the luxury of looking to the past to lead us into the future.
Good things really do come in threes. Three multiplies and reinforces an idea. Thus, when a truly important and influential trend arises, it definitely spreads across multiple product categories. Thankfully for us, this makes spotting the trends that much easier. We definitely need to take careful note of any trend seen across several product categories, as it represents a larger change in ideas. Keep your eyes open y’all because it’s as easy as 1, 2, 3.
Wavy Nails: http://www.nailpolishhq.com/matte-nail-polish/
Cheetah Print Nails: http://hative.com/cheetah-or-leopard-nail-designs/
Black Business Cards: http://www.designer-daily.com/10-creative-and-unique-business-card-designs-28608
70s Street Outfit: WGSN Trendlink
90s Grunge Runway Outfit: WGSN Trendlink
Gold Fixtures/Home Decor: http://www.austinwomanmagazine.com/articles/interior-design-for-2015
Tory Burch Fitbit: http://www.toryburch.com/tory-burch-fitbit/