By: Lauren Gutierrez
It is no secret that celebrities influence consumer fashion choices. But who influences those celebrities? Young women, ages 18 to 22 that are considered to be a part of the mainstream, or those who adopt trends or styles that are acceptable to the majority of consumers, are often influenced by actresses such as, Jennifer Lawrence, Mila Kunis, and Emma Stone. These actresses might not take huge fashion risks, but their influence is widespread due to the popularity of the movies they star in. Television stars that influence the mainstream include actresses like Blake Lively, with her beachy un-done hair, and Kerry Washington as Olivia Pope, always wearing white or neutrals, and even Kim Kardashian who has really gotten the media’s attention with her recent fashion choices.
A few well-known bloggers influencing fashion include Lauren Conrad, Courtney Kerr, and Kendall Jenner, all of whom have blogs in which they profile their outfits and fashions they love. YouTube personalities Zoe Sugg of Zoella, and Jenna Marbles make beauty, fashion, and life experiences the focus of their video blogs. Musicians such as Ariana Grande with her super girly style, Demi Lovato with her constantly changing hair color, Katy Perry with her whimsical pop-art style, and Rihanna who is a fashion chameleon also influence the mainstream.
Even trendsetters have to get their inspiration from somewhere. Bo Derek was famous for the cornrows she wore in the 1979 movie, “10.” Now many stars are sporting the look but do not even recognize the name Bo Derek. Zosia Mamet of the HBO show “Girls” has been said to influence trendsetters’ style, as has YouTube star turned entrepreneur, Michelle Phan, a make-up artist whose make-up tutorials have been viewed more than 1 billion times. Olivia Palermo and Nichole Richie are both reality television stars with blogs devoted to their own fashion as well as their views on current fashion. Celebrities including Rihanna have named them as influences on their own fashion. It is no surprise that musicians like Madonna, Gwen Stefani, and Michael Jackson with their recognizable style influence trendsetters. At the top are those celebrities that influence trend creators or those that adopt new trends before anyone else has even seen them. Brigitte Bardot and Marilyn Monroe each had a womanly style that reappears time and time again. Someone more current is Cara Delevingne, who influences trend creators with her famous eyebrows and presence on social media. Musicians also influence the style of trend creators. FKA Twigs is a singer, songwriter, dancer and producer whose style is very unique and progressive. Nancy Sinatra, of “These Boots Are Made for Walkin'” fame, was known for her go-go girl style. David Bowie influences almost every trend creator, especially as his most famous persona “Ziggy Stardust.” Another star who influences trend creators is Grace Jones, who accentuated her masculine side. Although the mainstream might not know who Grace Jones is, they know who Rihanna is and Grace influences Rihanna, and Rihanna influences us!
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