The Influence in Our Stars

By: Lauren Gutierrez

It is no secret that celebrities influence consumer fashion choices. But who influences those celebrities? Young women, ages 18 to 22 that are considered to be a part of the mainstream, or those who adopt trends or styles that are acceptable to the majority of consumers, are often influenced by actresses such as, Jennifer Lawrence, Mila Kunis, and Emma Stone. These actrePicture2sses might not take huge fashion risks, but their influence is widespread due to the popularity of the movies they star in. Television stars that influence the mainstream include actresses like Blake Lively, with her beachy un-done hair, and Kerry Washington as Olivia Pope, always wearing white or neutrals, and even Kim Kardashian who has really gotten the media’s attention with her recent fashion choices.

A few well-known bloggers influencing fashion include Lauren Conrad, CoPicture3urtney Kerr, and Kendall Jenner, all of whom have blogs in which they profile their outfits and fashions they love. YouTube personalities Zoe Sugg of Zoella, and Jenna Marbles make beauty, fashion, and life expPicture1eriences the focus of their video blogs. Musicians such as Ariana Grande with her super girly style, Demi Lovato with her constantly changing hair color, Katy Perry with her whimsical pop-art style, and Rihanna who is a fashion chameleon also influence the mainstream.

Even trendsetters have to get their inspiration from somewhere. Bo Derek was famous for the cornrows she wore in the 1979 movie, “10.” Now many stars are sporting the look but do not even recognize the name Bo Derek. Zosia Mamet of the HBO show “Girls” has been said to influence trendsetters’ style, as has YouTube star turned entrepreneur, Michelle Phan, a make-up artist Picture4whose make-up tutorials have been viewed more than 1 billion times. Olivia Palermo and Nichole Richie are both reality television stars with blogs devoted to their own fashion as well as their views on current fashion. Celebrities including Rihanna have named them as influences on their own fashion. It is no surprise that musicians like Madonna, Gwen Stefani, and Michael Jackson with their recognizable style influence trendsetters. At the top are those celebrities that influence trend creators or those that adopt new trends before anyone else has even seen them. Brigitte Bardot and Marilyn Monroe each had a womanly style that reappears time and time again. Someone morePicture6 current is Cara Delevingne, who influences trend creators with her famous eyebrows and presence on social media. Musicians also influence the style of trend creators. FKA Twigs is a singer, songwriter, dancer and producer whose style is very unique and progressive. Picture5Nancy Sinatra, of “These Boots Are Made for Walkin'” fame, was known for her go-go girl style. David Bowie influences almost every trend creator, especially as his most famous persona “Ziggy Stardust.” Another star who influences trend creators is Grace Jones, who accentuated her masculine side. Although the mainstream might not know who Grace Jones is, they know who Rihanna is and Grace influences Rihanna, and Rihanna influences us!

Images

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Adams, R. (2013, July 8). Heidi Klum’s Braids Are Such A Bo Derek Moment (PHOTOS). Retrieved March 15, 2015, from http://www.huffingtonpost.com/2013/07/08/heidi-klum-braids-bo-derek_n_3560668.html

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Bourne, L. (2014, September 29). 8 Style Tricks To Steal From Brigitte Bardot. Retrieved March 15, 2015, from http://stylecaster.com/8-style-tricks-to-steal-from-brigitte-bardot/

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Articles

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Firman, T. (n.d.). YouTube Fave Zoella Is Writing a Novel! Here’s Everything You Need to Know. Retrieved March 15, 2015, from http://www.teenvogue.com/entertainment/books/2014-06/zoella-book-deal

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Social Media, Stealing the Scene

By: Gillian Jackson

By definition, socializing is about making lasting companionship for life- which is no wonder why social groups dominate the rises and falls in fashion. With this day and age, we as a generation are constantly on the lookout for that next “it” look. Modernizations in technology allow us to immediately connect and socialize with divePicture5rse individuals all around the globe.
Who doesn’t have a smart phone or apple product these days? Social media has become the focal point of our lives. With great apps like Instagram, Vine, Tinder, Facebook (you name it, we all have it), the current youth generation dominates it all. The Millenials, as we are known, have a fixation of wanting information and results now. We are focusing on what we see and how to get it; that is why fast fashion has sky rocketed. Collectively we are putting an emphasis on looks- selfies have become a daily occurrence. As we see more and more people taking head shots, the makeup and beauty industry will be booming with success. Due to the fact that we are now only taking pictures from mid-chest up, consumers only need to focus on dressing from the top up and are therefore wanting the latest Picture1fashions at a much faster rate. Dating apps such as Tinder and Coffee Meet Bagel, emphasize materialistic beauty only to further encourage our generation to want to buy faster.
Instragram has created a digital media empire for celebrities. Stars such as Picture3Kim Kardashian and Kendall Jenner have the power to set new trends just from one photo. By taking a picture and immediately uploading it, audiences can see what and who the Picture4Hollywood elite are wearing within seconds. Celebrities have always been icons for fashion, and now we can copy them within moments. It is not surprising that cheaper versions of the items celebrities wear will be mass produced very quickly.
Celebrity women have been the topic of many headlines this past year. There has been a new wave of female support, from the “Like A Girl” campaign to the encouragement of pregnant celebs. Women are now free to wear what they want and for who they want. Loose, more relaxed clothing will soon become popular among women. Picture2Gone are those tight, body-con dresses we’ve grown to hate!
Part of these new trends is our self-pride, we as a nation have grown much more confident in ourselves and are not afraid to express it. Many Americana looks will be entering the scene. Political agendas are also beginning to affect fashion with many laws being questioned and under review. Bright colors and classic silhouettes may be brought back into the mix.
Our social media dominates our fashion markets. Everyone wants to knoPicture6w what high end fashion the celebrities are wearing and how we can to. This sense of self-worth and positive body image has now resulted in comfortable, fast fashion. We want to feel a part of something, after all, imitation is the sincerest form of flattery.

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Schneier, M. (2014, November 22). Keeping Up With Kendall Jenner. Retrieved February 4, 2015, from http://www.nytimes.com/2014/11/23/fashion/kendall-jenner-kim-kardashian-sibling-estee-lauder.html?_r=0

Wallace, K. (2015, January 31). How to Super Bowl #LikeAGirl – CNN.com. Retrieved February 4, 2015, from http://edition.cnn.com/2015/01/29/living/feat-likeagirl-super-bowl-ad/index.html

3 Ways to Use Social Media to Build Rapport With Your Customers. (2015, January 30). Retrieved February 4, 2015, from http://www.entrepreneur.com/article/242347

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