By: Emily Strange
Trends are born from all different aspects of society; however, there are four outlets – political, economic, sociocultural and technological – that help us to forecast trends. The process of using them to look at society is called the P.E.S.T analysis. Political influences that flood the news today can cause a massive trend to form, while the economy can stir the pot by influencing consumers’ spending habits. Sociocultural indicators may impact new fashion ideas and the rapidly developing technology the world is experiencing is definitely a major trend indicator. Let’s look at each in more detail.
Let’s start with politics, you’ve got to love them. They can bring about some serious trends, even in unexpected ways. Recently, the legalization of marijuana has received support from various retailers, as the marijuana leaf is being printed on t-shirts, key-chains, bumper stickers, and other items. The public accepted this legalization, and felt the need to show it by producing marijuana symbols on items everywhere.
The economy is a driving force in society that controls how we all spend our money. Gas prices have plummeted, and this is giving consumers a reason to smile. What can you do with all the extra money that would have gone straight into your gas tank? Buy the next cool trend, of course! Since gas prices are down, consumers now have the purchasing power to try out that new denim jacket they saw in the store window. Trends can spread quicker when we can all put that extra gas money back into our pockets.
Today, physical fitness is a trend that everyone’s following. It makes us feel good about our appearance, and can help us improve our health. The Paleo diet is a program that has come about that helps with weight loss and maintaining a healthy living. Trendy diets make their appearance in T.V, blogs, and other social media faces, then everyone adopts them, and the next one steps up in line. Is fitness truly about health, or is it about what everyone else is doing?
Technology and fashion are colliding in the form of the Apple Watch. The new watch, set to hit stores, comes in many different looks for all of the activities in life. For example, there is a version for working out. The trend of “pretty technology” may be one that sticks around, forcing us into purchasing the most modern gadgets.
There you have it, the four roads that trends can choose to take. It’s up to us to guide them down the most successful one, because one wrong turn could have it leading to a dead end. Trends can change the way we think about fashion, and where they come from can make even more of an impact on our opinions of them.
Sources for Pictures:
Marijuana photo: https://www.etsy.com/listing/188932231/similar?page=1
(2014, November 13). Retrieved March 22, 2015, from http://www.autoblog.com/2014/11/13/gas-prices-stay-low-2015/?utm_source=zergnet.com&utm_medium=referral&utm_campaign=zergnet_324380&ncid=txtlnkusaolp00001346&a_dgi=aolshare_pinterest
Byrne, C. (2014, December 27). The Ultimate Guide to Paleo. Retrieved March 22, 2015, from http://www.buzzfeed.com/christinebyrne/how-to-go-paleo
Apple Watch picture: http://www.cnet.com/pictures/apple-watch-pictures/2/